Beth and Beth, the duo behind the newly launched B’squared Public Relations have more in common than just their first name. “The Beths” share a love and passion for accessories and have joined forces to represent up-and-coming designers establish an identity through media exposure. Beth and Beth met in 2007 while working together on fashion and accessory accounts at Lividini Weisenfeld Partners. When paired together, their different backgrounds, experience and strengths create a unique and dynamic team.
Beth Thomas Cohen brings to the company a strong understanding of all angles of Fashion PR. As a former editor for Oprah Magazine and CosmoGirl!, years of in-house experience as the Public Relations Director at Lambertson Truex and as a Senior Director within a growing agency-environment at LWP, she has a balanced view of all facets of the business.
Beth Overzat has a diverse background in luxury marketing within both the Fashion and Hotel Industries. In addition to managing a variety of accounts for both emerging and established brands at LWP, her experience includes retail merchandising, strategic planning and brand building.
The Beths plan to work exclusively with emerging designers, guiding and consulting with them as they grow their new business. Their focus is on creating consumer and industry awareness by securing strategic product placement in the appropriate fashion and lifestyle publications, on celebrities and in movies and television.
Phone : 212.265.3313Featured Clients:
| Charm and Chain www.charmandchain.com |
Zara Terez www.zaraterez.com |
Fulham www.fulham.ca |
| Jemma Wynne www.Jemmawynne.com |
