Beth and Beth, the duo behind B’squared Public Relations, have more in common than just their first name. “The Beths” share a love and passion for accessories and have joined forces to represent up-and-coming designers establish an identity through media exposure. Beth and Beth met in 2007 while working together on fashion and accessory accounts at Lividini Weisenfeld Partners. When paired together, their different backgrounds, experience and strengths create a unique and dynamic team.
Beth Thomas Cohen brings to the company a strong understanding of all angles of Fashion PR. As a former editor for Oprah Magazine and CosmoGirl!, years of in-house experience as the Public Relations Director at Lambertson Truex and as a Senior Director within a growing agency-environment at LWP, she has a balanced view of all facets of the business.
Beth Overzat has a diverse background in luxury marketing within both the Fashion and Hotel Industries. In addition to managing a variety of accounts for both emerging and established brands at LWP, her experience includes retail merchandising, strategic planning and brand building.
Since launching their firm in 2008, The Beths have successfully created and executed strategic PR programs specifically tailored for each of the brands they represent. From launching new lines to reviving the brand image of established designers, the results of their efforts can be seen through the hundreds of product placements secured in fashion and lifestyle magazines, newspapers, blogs, celebrities, movies and television. Their mission is to provide intimate, personalized service and attention for their various clients, guiding and consulting with them as they grow their business and build awareness within the fashion industry.
|Lola James Jewelry